In a surprising twist of events, the future of fashion has taken an unexpected turn with the announcement of the renowned musician, Future, as the creative director for Lanvin’s first-ever Lanvin Lab capsule collection. While this is not a permanent position, it represents a significant evolution in the realm of celebrity endorsements, following the recent success of collaborations such as Dua Lipa’s Versace collection, Beyoncé’s Balmain collection, and Erykah Badu’s Marni collection.
Just a few months ago, Pharrell Williams made waves as Louis Vuitton’s menswear designer, staging a spectacular debut during Paris Fashion Week. His show resembled more of a mini-festival than a traditional runway event, with Rhianna gracing the audience and a surprise performance by Jay-Z. This transformative approach propelled Louis Vuitton into the realm of pop-cultural behemoths, albeit raising eyebrows among fashion purists. However, it seems that Pharrell’s appointment has had a profound impact on the industry’s top-level hiring decisions.
Lanvin, the esteemed fashion house, has now embraced the winds of change and announced Future as the creative director for the inaugural Lanvin Lab capsule collection. Lanvin Lab, a new concept introduced by the brand, aims to provide a space for dreaming and creativity, inviting guest designers from various artistic fields to collaborate on exclusive collections. The project’s initial focus will be music, promising to position Lanvin at the forefront of the fashion conversation.
While Lanvin has yet to confirm a permanent replacement for former creative director Bruno Sialelli, Future’s involvement signifies the growing influence of hip-hop culture in luxury fashion. The accompanying press release describes Future as a visionary whose artistic impact extends beyond music and entertainment, resonating throughout contemporary culture. Lanvin expresses delight in partnering with Future, praising his innovation and originality that have reshaped the worlds of music and entertainment.
The highly anticipated Lanvin Lab collection is slated for release in AW23, promising a groundbreaking fusion of fashion and music. Although specific details remain under wraps, the offering aims to redefine Lanvin’s position in the industry, capturing the attention of fashion enthusiasts worldwide.
As we eagerly await the unveiling of Lanvin’s collaborative collection with Future, there is no shortage of excitement surrounding the SS24 menswear edition of Paris Fashion Week. To stay up to date with the latest developments and trends from the event, click here for a comprehensive overview.
The future of fashion is rapidly evolving, and with the appointment of Future as the creative director for the Lanvin Lab capsule collection, Lanvin demonstrates its commitment to embracing change, innovation, and the fusion of art forms. This collaboration marks a significant milestone in the ongoing transformation of the fashion industry, where boundaries are pushed, and new possibilities emerge.
